Crafting a compelling job description is essential to helping you attract the most qualified candidates for your job. With millions of jobs being posted regularly, it’s crucial that your JD attracts the right kind of talents day 1.

The key to writing effective job descriptions is to find the perfect balance between providing enough detail so candidates understand the role and your company while keeping your description concise. Indeed.com says job descriptions between 700 and 2,000 characters get up to 30% more applications. Hmmm, did you know that?

Your job description is your chance to connect with potential candidates. And first impressions matter.

So what is a Job Description?

A job description summarizes the essential responsibilities, activities, qualifications and skills for a role. Also know as a JD, this document describes the type of work performed.

Here are a few pointers for you to check before posting one:

Title. Obviously the most important element in a job description. Make your job titles specific. Targeted job titles are more effective than generic ones, so be precise by including key phrases that accurately describe the role.

Non-traditional job titles (like “Sales Guru” or “Rockstar Designer”) are unrealistic and also stupid. Trade disingenuous job titles for clearer ones. Stick to standard experience levels like “Senior” rather than “VI” or other terms people are less likely to look for.

Job Summary. Think of it as your elevator pitch. This is the content that either drives a talent away of grabs eye balls. This is most definitely your sales pitch. Being in the recruitment sector, you would be surprised to know how many funny JD’s we come across each day.

God bless such employers.

Help candidates visualize a typical day at work. Break responsibilities into short, clear job duties. Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. This piece of content will turn around the hiring game for you.

✔️Outline the core responsibilities of the position

✔️Highlight the day-to-day activities of the position

✔️Specify how the position fits into the organization

✔️Include a list of hard and soft skills

✔️Include Must Haves and Preferred Skills

✔️Keep the content concise

That said, a few things to avoid when writing job descriptions

If you want to create a diverse workplace, an equal opportunity disclaimer is a good place to start, but even unconscious bias in your job description language will cost you candidates.

Tools like Textio help you create gender-neutral job descriptions by identifying masculine (e.g. “ambitious” and “challenging”) and feminine words (e.g. “collaborative” and “support.”) This is especially relevant for tech recruiting.

List job requirements in a clear yet positive tone, even if you want to eliminate unqualified candidates. Instead of – Candidate with less than 5 years experience won;t be considered which is an is an unfriendly way to introduce your job, try writing – “Please note that this a mid-level role, so proven experience in X field with a Minimum 5 years experience is important.

A well-crafted job description opens the door for a successful hiring process. Once you’ve piqued candidates’ interest with your job ad, showcase your company culture with an attractive careers page and screen candidates with a quick and effective application form.


Looking for an end-end strategic recruitment partner? Talk to us and we will be right there to help you attract top talents. Staffio Search‘s team boasts of incredible search specialists who help top employers in end-end recruitment process. It’s no surprise that we are a very powerful recruitment agency attracting niche talents